I DESIGN DIGITAL PRODUCTS FOR PEOPLE WHO ALREADY HAVE ENOUGH TABS OPEN.
I turn messy systems into experiences that feel surprisingly simple.
I’m Madalena, a Product Designer currently working in Lisbon. I work across AI, enterprise platforms and complex workflows.
Currently working at WPP
A bit about meCOMPLEXITY IN.
CLARITY OUT.
Four projects. Different challenges.
The same care for the
details.
WPP Open
Turning a homepage into a contextual work surface.
Ethereal Nexus
Making a complex dashboard easier to navigate, manage and scale.
Volkswagen / One.Shop
Designing a checkout that had to work across brands, markets and devices.
Volkswagen ft. Europcar
Shaping a loyalty programme through research, benchmarking and early UX flows.
DESIGN IS THE
SERIOUS PART.
THE REST IS
CURIOSITY.
I’m Madalena Leão, a Product Designer based in Lisbon, currently designing enterprise AI experiences at WPP Open. My work spans e-commerce, mobility and enterprise platforms.
I started in Communication Design and moved into product, keeping what I enjoyed most: making complex things easier to understand.
I combine research, interaction design and a strong visual foundation, working closely with product and engineering teams. I care about clear reasoning, considered interfaces and the details that make an experience work.
CREATIVE
BY NATURE.
STRATEGIC
BY DESIGN.